Summary
Must fix "you/your" addresses the investor, or the line tells the investor what to do. Review a third-person investor line, reworked so the issuer's outcome comes first. Style breaks a copy rule below.
- Lens: "you" is always the issuer
- No contractions: "cannot", not "can't"
- Short & simple: body text is 2 sentences max
- No AI tells: "not X, just Y" contrasts, clipped fragments, filler like "simply"
- Institutional tone: measured, precise financial language, written the way an asset manager would
| Page | Must fix | Review | Style |
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Other notes
Draft meta descriptions (issuer lens)
| Page | Proposed <meta name="description"> |
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